Livestreaming is immensely popular these days, with everyone from celebrities to nationally known brands trying their hand at this exciting new form of video-based communication. Perhaps no other format takes advantage of the immediacy of the Internet quite like livestreaming, because it provides users with a real-time window into another world, and enables an entirely new level of interaction and participation from people on both sides of the Internet connection.
By now you've probably seen apps like Meerkat and Periscope in action, and you may be wondering how you can implement these highly useful tools into your business. Below are some tips and ideas to help your brand harness the power of this innovative and powerful medium of communication.
